Directicket Introduces Interest Score to See Who’s Excited About Your Event Tickets

Today, Directicket introduced Interest Score, a new insight shown to Ticket Sellers on the platform — unlocking intelligent understanding of their audience’s interest in Tickets being sold and, for the first time ever, the ability to see the potential of their event before any sales happen. Using data collected from views, clicks, and mid-purchase abandonment, Interest Score gives Sellers valuable insight into the effectiveness of their marketing strategy.

A Smarter Kind of Insight

Unlike a simple view counter, Interest Score can accurately show the interest of people who visit users’ Ticket Stores. Allowing Ticket Sellers to make informed decisions on their marketing efforts by reducing guesswork and the risk of having an underpopulated event. Instead of relying on gut feeling or waiting for sales to pick up, Sellers can see clear patterns of interest in their Tickets across seven days, helping them know when to push harder or adjust strategy before it’s too late.

Do More Without Guesswork

By seeing who’s interested in their Tickets early, Ticket Sellers can eliminate guesswork from their professional workflow. They can now do things like securing venues, and costing refreshments without overspending simply based on their Interest Score. This removes the anxiety-inducing period of waiting for sales numbers to climb before securing event-day essentials and reduces dependency on final-week profits, making Interest Score a powerful advantage for organizers of all sizes.

Elevated Performance Tracking

Even before sales begin, Ticket Sellers can get the most accurate picture of their marketing performance. With Interest Score, Sellers can intuitively recognize what’s working, refine what isn’t, and watch interest in their Tickets grow in real time.